--- title: The Rise of Unique Employee Benefits in 2023 description: Explore how unique employee benefits are becoming the cornerstone of modern HR strategies. 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By [Jeanette Coleman, SPHR & SHRM-SCP](https://blog.axcethr.com/author/jeanette-coleman) on [Sep 14, 2023](https://blog.axcethr.com/progressive-organizations-are-stealing-your-employees-with-these-emerging-benefits) 4 min read [0 comment(s)](https://blog.axcethr.com/progressive-organizations-are-stealing-your-employees-with-these-emerging-benefits#comments-listing) Share this: - - - - [whatsapp://send?text=https://blog.axcethr.com/progressive-organizations-are-stealing-your-employees-with-these-emerging-benefits](whatsapp://send?text=https://blog.axcethr.com/progressive-organizations-are-stealing-your-employees-with-these-emerging-benefits) - [mailto:?subject=The%20Rise%20of%20Unique%20Employee%20Benefits%20in%202023&body=https://blog.axcethr.com/progressive-organizations-are-stealing-your-employees-with-these-emerging-benefits](mailto:?subject=The%20Rise%20of%20Unique%20Employee%20Benefits%20in%202023&body=https://blog.axcethr.com/progressive-organizations-are-stealing-your-employees-with-these-emerging-benefits) ![Aug 31 Blog Image](https://blog.axcethr.com/hs-fs/hubfs/Aug%2031%20Blog%20Image.webp?width=840&name=Aug%2031%20Blog%20Image.webp) In the evolving landscape of 2023's business world, the age-old adage of 'people are a company's greatest asset' has never rung truer. Companies are fiercely competing to win the hearts and minds of top-tier talent, and the battlefield has shifted from just salary wars to the realm of unique employee benefits.  No longer limited to conventional health insurance or 401(k) matching, today's benefits package is a colorful tapestry of perks—ranging from pet health insurance and gym memberships to financial wellness programs. Furthermore, with a greater emphasis on work-life balance, benefits such as paid maternity and paternity leave, as well as unlimited PTO, are not just seen as luxuries but are fast becoming the norm. Let's explore the unique [employee benefits](https://www.axcethr.com/services/employee-benefits/) trends shaping the workplace in 2023. [![New call-to-action](https://no-cache.hubspot.com/cta/default/2652187/3a9a2abf-75c9-4c01-a707-87303e211ddd.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/3a9a2abf-75c9-4c01-a707-87303e211ddd) ## 5 Unique Employee Benefits Trends for 2023 One way to help bridge the gap is to find balance when it comes to employee benefits. This way, your business can stay competitive, communicate a commitment to employee well-being and perhaps even retain top employees when competitors attempt to poach them. And for the most part, without it even costing your organization money. So, what progressive employee benefits are gaining popularity? Here's a quick summary: - ### Paid maternity leave As many as [35%](https://www.shrm.org/resourcesandtools/hr-topics/benefits/pages/how-much-parental-leave-is-too-much.aspx) of organizations are now offering paid maternity leave (and another 29% offer paid paternity leave). This gives working mothers more time to recover after childbirth and bond with their newborn baby without foregoing their salary. Offering paid maternity leave benefits the organization, too, as it makes it easier to recruit and retain top talent and helps ensure new moms are well-rested, healthy and energized when they return to work. - ### Financial wellness programs Personal financial [stress](https://blog.axcethr.com/cost-of-the-grind-the-impact-of-stress-at-work) can wreak havoc on the workplace. Employees who are struggling financially are less likely to receive the preventive services they need (physicals, immunizations, dental and vision exams and more), which means they may be at increased risk of chronic health conditions, emergency room visits, absenteeism and high healthcare costs. Additionally, financial stress can lead to changes in behavior and attitude, which can have a dramatic effect on the overall culture in the workplace. Employees who are struggling to make ends meet may be more enticed by other job offers and are at a heightened risk of leaving your organization for more money, even if it’s not substantial. Overall, financial wellness programs are a great unique employee benefit option and can be an inexpensive way to invest in employee wellness, as well as save money in the long run. - ### Gym memberships [Gym memberships](https://blog.axcethr.com/ask-the-expert-is-a-gym-membership-tax-deductible-for-a-business) are an easy way to enter the progressive benefits arena without a lot of commitment or investment. Corporate discounts are a win-win. As noted, the employer can often offer them at no cost to the organization and the fitness center benefits, too, because employees are incentivized to join their gym over the competition.  - ### Unlimited PTO Prism HR found that 19% of organizations are offering a progressive PTO policy, which allows employees to take as much time off as they need or want in a year. While small and medium-sized businesses often shudder at the concept—specifically wondering how abuse is prevented—a [professional employer organization (PEO)](https://www.axcethr.com/why-axcet/about-peos/) can help set up a plan that works (and hold those who don't meet the expectations of their job accountable). Unlimited PTO doesn't cost a thing for most employers, as employees are expected to deliver results just as they would if they had a limited bank to draw from. - ### Pet insurance Much like corporate discounts, organizations can offer supplemental pet insurance at no cost to the organization. Doing so communicates you recognize diversity among employees, care about employee financial well-being and want to help. It's likely you have some pet parents and they want to feel the benefits package takes them into consideration, too. [![New call-to-action](https://no-cache.hubspot.com/cta/default/2652187/e12afe59-fda9-4567-85a9-3f8430328631.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/e12afe59-fda9-4567-85a9-3f8430328631) ## Other Progressive Employee Benefits Other unique progressive employee benefits include: - [Student loan reimbursement](https://blog.axcethr.com/the-rise-of-employer-student-loan-repayment-programs)  - Paid life insurance for employees and dependents - No official work hours - [Paid volunteer time off (VTO)](https://blog.axcethr.com/paying-employees-for-community-service-and-volunteer-time) While these are just some of the progressive employee benefits trends we're seeing, creativity can help maintain your competitive edge. For example, [Starbucks](https://partner-provisioning.spotify.com/starbucks/) is now offering Spotify Premium memberships for staff, and [Google](https://www.investopedia.com/articles/investing/060315/top-10-reasons-work-google.asp) encourages employees to bring their pets to work. RELATED: [Why Employers May Want More "Take Your Dog to Work" Days >>](https://blog.axcethr.com/why-employers-may-want-more-take-your-dog-to-work-days) ## How a Professional Employer Organization Can Help Bringing on new, unique employee benefits can feel overwhelming, but evolution is necessary to stay relevant as an employer. Not only do you need to find the budget for it and convince the executive team, but long-term plan administration can take a lot of time and effort that could be going toward more important things, like culture and strategy, which isn't always feasible for smaller businesses. That's where a professional employer organization (PEO) comes into play. A PEO gives small and medium-sized businesses the opportunity to offer Fortune 500-level benefits at a rate they can afford. What's more, PEOs provide expertise and administration at a portion of what it would cost to do it yourself. What would you offer if the sky was the limit? [![PEO Health Insurance & Employee Benefits](https://no-cache.hubspot.com/cta/default/2652187/interactive-184585319203.png)](https://blog.axcethr.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKMsAoc2SMrHTsY6%2BGcN%2BcZgorKPlLlUSyJ5mCkVjtpy0O13Thc4zvJX6CaW9XN4zsdeUF4ruvQTqpqB%2FN5TpEDpYJ24ilMfiPzREYLZHMDRzMGanACDUvcUKvCu%2FLm%2BmmPe%2Fp93XmoUY2GuTx0HdIpyGJ2BcVWqKpGHzo5%2Bi%2BEVPB2vxZcW%2B0DwT%2FTQIYogOoFsBrl494h0LAXlSGp7BsaH0UiE8JUcTooHhOrxBBShL9IexaDdf8Y2Cpm37jOACWvdm%2FS3fFKjl7eMoBFfLVMNZpYLBH2%2BO32UekqKHMflA%3D%3D&webInteractiveContentId=184585319203&portalId=2652187) ## **Stay Competitive with Modern Employee Benefits** Progressive companies are redefining what it means to take care of their teams—and your employees are paying attention. To attract and retain top talent, your benefits offerings must evolve alongside workforce expectations. Axcet HR Solutions helps small and mid-sized businesses implement emerging, in-demand benefits that enhance employee satisfaction and set your organization apart. 👉 [Explore Axcet’s Employee Benefits Services](https://www.axcethr.com/services/employee-benefits/employee-benefits-details/) and build a benefits strategy that keeps your best employees where they belong—with you. If you have questions about offering unique employee benefits and how a PEO can help, [reach out to us today.](https://www.axcethr.com/schedule-consultation/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/2652187/7e16d9f2-75c0-482f-ae6d-407aba0aa50a.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/7e16d9f2-75c0-482f-ae6d-407aba0aa50a) [![Jeanette Coleman, SPHR & SHRM-SCP](https://blog.axcethr.com/hs-fs/hubfs/Jeanette-04.jpg?width=80&height=80&name=Jeanette-04.jpg)](https://blog.axcethr.com/author/jeanette-coleman) Written by #### [Jeanette Coleman, SPHR & SHRM-SCP](https://blog.axcethr.com/author/jeanette-coleman) Jeanette Coleman, SPHR, SHRM-SCP, is the Director of Human Resources at Axcet HR Solutions, where she has contributed her expertise for over 21 years. As a leader in the HR industry, she holds advanced certifications as a Senior Professional in Human Resources (SPHR) and SHRM-Senior Certified Professional (SHRM-SCP). Jeanette oversees HR strategy and operations, ensuring Axcet delivers exceptional HR services that help small and mid-sized businesses stay compliant and grow. With a Master’s degree in Human Resource Management from Keller Graduate School and a Bachelor of Science in Business Administration from Kansas State University, Jeanette is well-equipped to lead and support clients in navigating complex HR challenges. Throughout her 15-year tenure as Director of Human Resources, she has been instrumental in positioning Axcet as the Midwest’s largest and premier Professional Employer Organization (PEO). Her previous roles at Axcet include Director of Employee Benefits and Senior HR Consultant, where she gained extensive experience in HR outsourcing, and employee risk management. Jeanette’s expertise has been recognized through industry and regional publications. She co-authored the article “High-Touch in the Age of High-Tech: How PEOs Can Embrace AI Without Losing Their Humanity” (https://peoinsider.org/articles/high-touch-in-the-age-of-high-tech-how-peos-can-embrace-ai-without-losing-their-humanity/) for PEO Insider (March 2026), alongside Jo McClure, and was featured in Ingram’s Magazine in a Q&A (https://ingrams.com/article/qa-with-jeanette-coleman/) discussing generational change, technology, and workplace culture. These contributions reflect her perspective on balancing innovation with the human side of HR. Jeanette’s leadership reflects her deep commitment to helping businesses thrive through strategic, compliance-driven HR solutions. Through her writing, she shares insights on HR strategy, compliance, and best practices to help employers confidently manage their workforce. Published in: PEO Insider and Ingram's Read more [View all posts →](https://blog.axcethr.com/author/jeanette-coleman) ### Get HR Updates ### Table of Contents ### Related Resources - [services Human Resources](https://www.axcethr.com/services/human-resources/) #### [The Perfect PTO Policy: 4 Proven Steps to Navigate Vacation Requests ![best pto policies](https://blog.axcethr.com/hubfs/employee-vacation-request-_1200-%C3%97-628-px_%20(1).webp)](https://blog.axcethr.com/6-ways-to-effectively-manage-employee-vacation-requests) #### [![HR for small business](https://blog.axcethr.com/hubfs/HR-for-small-business-_1200-%C3%97-628-px_-_1_%20(1).webp) What Is HR for Small Business? Key Functions Explained](https://blog.axcethr.com/understanding-hr-for-small-business-key-functions-and-benefits) ## Let us know what you think... ![AxcetHR Blog](https://blog.axcethr.com/hubfs/AxcetHR2021%20Blog/axcethr_logo_white%20(1).png) - [Why Axcet](https://www.axcethr.com/why-axcet/) - [What We Stand For](https://www.axcethr.com/about-us/what-we-stand-for/) - [Expertise](https://www.axcethr.com/expertise/) - [Employee Benefits](https://www.axcethr.com/services/employee-benefits/) - [Human Resources](https://www.axcethr.com/services/human-resources/) - [Payroll Services](https://www.axcethr.com/services/payroll-and-tax-administration-services/) - [Risk Management](https://www.axcethr.com/services/workers-comp-and-employee-safety-risk-management/) - [Meet the Team](https://www.axcethr.com/about-us/meet-the-team/) - [Subscribe to Latest Resources](https://www.axcethr.com/subscribe-to-the-latest-resources/) - [Resource Library](https://www.axcethr.com/expertise/resource-library/) - [\[ Client Portal \]](https://www.axcethr.com/client-services/) - - - - - Search for: Copyright © 2023 Axcet HR Solutions – Kansas City's PEO Since 1988 | [Privacy Policy](https://www.axcethr.com/privacy-policy/) | [Terms and Conditions](https://www.axcethr.com/terms-conditions/) | [**Join our Team – Careers »**](https://axcethrsolutions.prismhr-hire.com/) 10975 Grandview Drive Suite 200, Corporate Woods Building 27, Overland Park, KS 66210 | Call us: 913-383-2999 *The IRS does not endorse any particular For more information on [certified professional employer organizations](https://www.axcethr.com/why-axcet/certified-peo/), go to [www.irs.gov](https://www.irs.gov).* Remove cookies ![](https://dc.ads.linkedin.com/collect/?pid=43031&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jeanette Coleman, SPHR & SHRM-SCP", "url" : "https://blog.axcethr.com/author/jeanette-coleman" }, "dateModified" : "2025-05-02T20:34:44.627Z", "datePublished" : "2023-09-14T14:19:00.000Z", "headline" : "The Rise of Unique Employee Benefits in 2023", "image" : [ "https://blog.axcethr.com/hubfs/Aug%2031%20Blog%20Image.png" ], "mainEntityOfPage" : { "@id" : "https://blog.axcethr.com/progressive-organizations-are-stealing-your-employees-with-these-emerging-benefits", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.axcethr.com/hubfs/_logo_axcethr_primary.png" }, "name" : "Axcet HR Solutions" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.axcethr.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Kansas City", "addressRegion" : "MO" }, "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : "5", "ratingValue" : "5", "reviewCount" : "100" }, "areaServed" : { "@type" : "Country", "name" : "United States" }, "award" : [ "IRS Certified Professional Employer Organization (CPEO)", "Award-Winning HR Solutions Provider", "SHRM Certified HR Professionals", "HRCI Certified HR Professionals" ], "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "Customer Service" }, "description" : "Award-winning Professional Employer Organization (PEO) providing comprehensive HR solutions, payroll services, employee benefits, and risk management to small and mid-sized businesses. 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Companies are fiercely competing to win the hearts and minds of top-tier talent, and the battlefield has shifted from just salary wars to the realm of unique employee benefits. No longer limited to conventional health insurance or 401(k) matching, today's benefits package is a colorful tapestry of perks—ranging from pet health insurance and gym memberships to financial wellness programs. Furthermore, with a greater emphasis on work-life balance, benefits such as paid maternity and paternity leave, as well as unlimited PTO, are not just seen as luxuries but are fast becoming the norm. Let's explore the unique employee benefits trends shaping the workplace in 2023. 5 Unique Employee Benefits Trends for 2023 One way to help bridge the gap is to find balance when it comes to employee benefits. This way, your business can stay competitive, communicate a commitment to employee well-being and perhaps even retain top employees when competitors attempt to poach them. And for the most part, without it even costing your organization money. So, what progressive employee benefits are gaining popularity? Here's a quick summary: Paid maternity leave As many as 35% of organizations are now offering paid maternity leave (and another 29% offer paid paternity leave). This gives working mothers more time to recover after childbirth and bond with their newborn baby without foregoing their salary. Offering paid maternity leave benefits the organization, too, as it makes it easier to recruit and retain top talent and helps ensure new moms are well-rested, healthy and energized when they return to work. Financial wellness programs Personal financial stress can wreak havoc on the workplace. Employees who are struggling financially are less likely to receive the preventive services they need (physicals, immunizations, dental and vision exams and more), which means they may be at increased risk of chronic health conditions, emergency room visits, absenteeism and high healthcare costs. Additionally, financial stress can lead to changes in behavior and attitude, which can have a dramatic effect on the overall culture in the workplace. Employees who are struggling to make ends meet may be more enticed by other job offers and are at a heightened risk of leaving your organization for more money, even if it’s not substantial. Overall, financial wellness programs are a great unique employee benefit option and can be an inexpensive way to invest in employee wellness, as well as save money in the long run. Gym memberships Gym memberships are an easy way to enter the progressive benefits arena without a lot of commitment or investment. Corporate discounts are a win-win. As noted, the employer can often offer them at no cost to the organization and the fitness center benefits, too, because employees are incentivized to join their gym over the competition. Unlimited PTO Prism HR found that 19% of organizations are offering a progressive PTO policy, which allows employees to take as much time off as they need or want in a year. While small and medium-sized businesses often shudder at the concept—specifically wondering how abuse is prevented—a professional employer organization (PEO) can help set up a plan that works (and hold those who don't meet the expectations of their job accountable). Unlimited PTO doesn't cost a thing for most employers, as employees are expected to deliver results just as they would if they had a limited bank to draw from. Pet insurance Much like corporate discounts, organizations can offer supplemental pet insurance at no cost to the organization. Doing so communicates you recognize diversity among employees, care about employee financial well-being and want to help. It's likely you have some pet parents and they want to feel the benefits package takes them into consideration, too. Other Progressive Employee Benefits Other unique progressive employee benefits include: Student loan reimbursement Paid life insurance for employees and dependents No official work hours Paid volunteer time off (VTO) While these are just some of the progressive employee benefits trends we're seeing, creativity can help maintain your competitive edge. For example, Starbucks is now offering Spotify Premium memberships for staff, and Google encourages employees to bring their pets to work. RELATED: Why Employers May Want More "Take Your Dog to Work" Days >> How a Professional Employer Organization Can Help Bringing on new, unique employee benefits can feel overwhelming, but evolution is necessary to stay relevant as an employer. Not only do you need to find the budget for it and convince the executive team, but long-term plan administration can take a lot of time and effort that could be going toward more important things, like culture and strategy, which isn't always feasible for smaller businesses. That's where a professional employer organization (PEO) comes into play. A PEO gives small and medium-sized businesses the opportunity to offer Fortune 500-level benefits at a rate they can afford. What's more, PEOs provide expertise and administration at a portion of what it would cost to do it yourself. What would you offer if the sky was the limit? Stay Competitive with Modern Employee Benefits Progressive companies are redefining what it means to take care of their teams—and your employees are paying attention. To attract and retain top talent, your benefits offerings must evolve alongside workforce expectations. Axcet HR Solutions helps small and mid-sized businesses implement emerging, in-demand benefits that enhance employee satisfaction and set your organization apart. 👉 Explore Axcet’s Employee Benefits Services and build a benefits strategy that keeps your best employees where they belong—with you. If you have questions about offering unique employee benefits and how a PEO can help, reach out to us today.", "author" : { "@id" : "https://blog.axcethr.com/author/jeanette-coleman#author", "@type" : "Person", "name" : "Jeanette Coleman, SPHR & SHRM-SCP", "url" : "https://blog.axcethr.com/author/jeanette-coleman" }, "dateCreated" : "2023-09-14", "dateModified" : "2025-05-02", "datePublished" : "2023-09-14", "description" : "In the evolving landscape of 2023's business world, the age-old adage of 'people are a company's greatest asset' has never rung truer. Companies are fiercely competing to win the hearts and minds of top-tier talent, and the battlefield has shifted from just salary wars to the realm of unique employee benefits. 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