--- title: Applicant Tracking Systems Aren't Just for Large Companies; Learn What They Can Do for SMBs description: In 2019, 99% of top businesses used an applicant tracking system, but many small businesses still adhere to old-school practices. 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Learn What They Can Do for SMBs 4:56 # Applicant Tracking Systems Aren't Just for Large Companies; Learn What They Can Do for SMBs By [Jeanette Coleman, SPHR & SHRM-SCP](https://blog.axcethr.com/author/jeanette-coleman) on [Jul 29, 2020](https://blog.axcethr.com/applicant-tracking-systems-arent-just-for-large-companies-learn-what-they-can-do-for-smbs) 4 min read [1 Comment](https://blog.axcethr.com/applicant-tracking-systems-arent-just-for-large-companies-learn-what-they-can-do-for-smbs#comments-listing) Share this: - - - - [whatsapp://send?text=https://blog.axcethr.com/applicant-tracking-systems-arent-just-for-large-companies-learn-what-they-can-do-for-smbs](whatsapp://send?text=https://blog.axcethr.com/applicant-tracking-systems-arent-just-for-large-companies-learn-what-they-can-do-for-smbs) - [mailto:?subject=Applicant%20Tracking%20Systems%20Aren't%20Just%20for%20Large%20Companies;%20Learn%20What%20They%20Can%20Do%20for%20SMBs&body=https://blog.axcethr.com/applicant-tracking-systems-arent-just-for-large-companies-learn-what-they-can-do-for-smbs](mailto:?subject=Applicant%20Tracking%20Systems%20Aren't%20Just%20for%20Large%20Companies;%20Learn%20What%20They%20Can%20Do%20for%20SMBs&body=https://blog.axcethr.com/applicant-tracking-systems-arent-just-for-large-companies-learn-what-they-can-do-for-smbs) ![Applicant Tracking Systems Aren't Just for Large Companies; Learn What They Can Do for SMBs](https://blog.axcethr.com/hs-fs/hubfs/Applicant%20Tracking%20System%202.png?width=1000&name=Applicant%20Tracking%20System%202.png) For Fortune 500 companies, using an applicant tracking system (ATS) is a must. As of November 2019, [99% of top U.S. corporations were using an ATS](https://www.jobscan.co/blog/99-percent-fortune-500-ats/) to streamline hiring efforts. An ATS makes sense for globally-reaching businesses like Starbucks, Nike, Chase Bank and Google, but what about small and mid-sized businesses (SMBs)? Are they relying on the benefits available through ATS software? Many SMBs still subscribe to relatively old school tools such as email, spreadsheets and an occasional text message. If these companies hire five new people a year, they may wonder if an ATS Software-as-a-Solution (SaaS) subscription is worth the ongoing investment. Learn more about applicant tracking systems to see if one might be right for your business. ## What Are Applicant Tracking Systems? An ATS is a type of software—frequently SaaS with centralized hosting and customer service--that provides hiring managers and recruiting teams with vital tools to allow them to more easily perform the following: - Initiate a job search - Track the hiring progress - Organize the overall process - Communicate with the candidates - Maintain a historical record of candidates for future reference Thanks to the overwhelming adoption of ATS by Fortune 500 companies, ATSs have become mainstream, offering businesses of all sizes an array of ATS options. Since SMBs may need basic services a few times a year, they may seek out less expensive and free ATS software options. The free or budget-friendly ATS systems may be all that many SMBs need. They typically offer basic components such as application management, job posting capabilities to various websites and a resume database. Further, most of the free or less expensive software programs use a similar interface. Essentially, they serve as a database to help streamline hiring efforts without all the bells, whistles and big price tags of the more expensive and substantial subscription services.  An ATS doesn’t just organize applicants—it helps standardize your entire hiring workflow, including creating a more [consistent and effective interview process](https://blog.axcethr.com/interview-process).  [![four ways an ATS improves talent recruitment](https://no-cache.hubspot.com/cta/default/2652187/ebc4c9a2-4925-4c18-8072-8956295904a4.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/ebc4c9a2-4925-4c18-8072-8956295904a4) ## What Can Applicant Tracking Systems Do for Your SMB? If you are considering investing in an ATS for your company, you may wonder if it is worth it. Even if you choose a budget version, it takes time for your recruiting team to become acquainted with the system and how to get the most value out of it. Regardless of which type of ATS you choose—or how frequently or infrequently your company hires—it offers your hiring team solid benefits. ## Reach High-Quality and Tech Savvy Candidates Even if you only hire a few new employees a quarter or even a year, you want to hire the best. An ATS platform can help you [reach the top candidates where they post](https://www.humanresourcestoday.com/applicant-tracking-system/trends/?open-article-id=10967160&article-title=5-ways-an-applicant-tracking-system-can-help-attract-top-talent&blog-domain=hrmorning.com&blog-title=hr-morning), which is everywhere. Serious job seekers post to various job boards, websites and social media platforms that include LinkedIn, Facebook and Twitter. You want to make sure tech-savvy candidates in your industry see your job posts so that you can connect quickly. ## Improve the Candidate Experience In our fast-paced and high-tech world, it is no surprise that job seekers want a streamlined experience on their end, too. When you consider that [75% of resumes are rejected](https://www.topresume.com/career-advice/7-top-job-search-statistics) before they reach the hiring manager, the lack of patience makes sense. Skilled and talented candidates get tired of repeatedly filling out lengthy applications only to get lost in the shuffle. Using an ATS solution, hiring teams filter resumes and applications for meaningful keywords that help move the best candidates to the top of the pile. Even if you do not hire top employees, your response and feedback will leave them with a favorable impression of your organization, which in the age of social media and company reviews, is a worthwhile endeavor. [![seven helpful tips for hiring during and after COVID-19](https://no-cache.hubspot.com/cta/default/2652187/2b4b41e0-b8cd-44c8-9777-7f108fdc238c.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/2b4b41e0-b8cd-44c8-9777-7f108fdc238c) ## Enhanced Analytics Offer Meaningful Insights Most applicant tracking systems offer analytics and reporting features that help your hiring team or recruiting experts to make important, data-driven decisions regarding specific candidates or your overall recruitment process. A few ways that analytics can help include determining which posting source provides the best-matched candidates for your positions, pulling up talented candidates from previous searches and monitoring the efficiency of your hiring process. ## Grow Your Business Perhaps your business is on the cusp of taking a leap from small to midsize or from midsize to large corporation. Either way, your organization’s growth will require a talented team to take you there. Your internal team members—including your dedicated HR staff—probably already wear many hats to support your organization, so everyone could use some reinforcements. No matter what your business's status is in terms of budget or growth expectations, an ATS can help you manage the growth of your workforce, providing you with a pipeline of satisfied talent for years to come. ## **[![Talent management consulting for small businesses by Axcet HR Solutions](https://no-cache.hubspot.com/cta/default/2652187/interactive-189247610683.png)](https://blog.axcethr.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIEp%2BQ5fpfay8oSQWyfXST%2FqVM5vjBlB3GKEReok0XHdLxtLqVrP0F1lu1E99bnmYqO5Xta44uOyZIjCZ5NO0IKkwPc234m0Aiex01kDRy5ONFyQNZIje24e%2BTPv%2Fl65NBzTbmDWkCYOtl8K1UZ4rbqq%2BwAswUls0cPeZfOXyFqkuI3ENcdSyMDWglU8EuGQCAc%2Fz66tEoo5MN6SIHtKafV9xt27eXP6axSYIzdZvOGMzU6ghJY5HYiFWbczvrf7juTXEo8jckSHCWk%2FEtKdwaCsrPtVHfYDH0%3D&webInteractiveContentId=189247610683&portalId=2652187)** ## **Level the Playing Field with Talent Management Support** Small and mid-sized businesses don’t need to be left behind in the race for top talent. With the right applicant tracking system and expert HR guidance, you can compete like a large company—without the overhead. Axcet HR Solutions helps SMBs implement smart, scalable hiring strategies that reduce administrative burden and improve hiring outcomes. 👉 [Learn more about our Talent Management Consulting Services](https://www.axcethr.com/services/human-resources/talent-management-consulting/) and see how Axcet can support your hiring success. [![Human Resource Solutions: You have HR questions. We have HR services.](https://no-cache.hubspot.com/cta/default/2652187/87a64bc7-3a37-4adc-8fa2-838ecde39634.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/87a64bc7-3a37-4adc-8fa2-838ecde39634) [![Jeanette Coleman, SPHR & SHRM-SCP](https://blog.axcethr.com/hs-fs/hubfs/Jeanette-04.jpg?width=80&height=80&name=Jeanette-04.jpg)](https://blog.axcethr.com/author/jeanette-coleman) Written by #### [Jeanette Coleman, SPHR & SHRM-SCP](https://blog.axcethr.com/author/jeanette-coleman) Jeanette Coleman, SPHR, SHRM-SCP, is the Director of Human Resources at Axcet HR Solutions, where she has contributed her expertise for over 21 years. As a leader in the HR industry, she holds advanced certifications as a Senior Professional in Human Resources (SPHR) and SHRM-Senior Certified Professional (SHRM-SCP). Jeanette oversees HR strategy and operations, ensuring Axcet delivers exceptional HR services that help small and mid-sized businesses stay compliant and grow. With a Master’s degree in Human Resource Management from Keller Graduate School and a Bachelor of Science in Business Administration from Kansas State University, Jeanette is well-equipped to lead and support clients in navigating complex HR challenges. Throughout her 15-year tenure as Director of Human Resources, she has been instrumental in positioning Axcet as the Midwest’s largest and premier Professional Employer Organization (PEO). Her previous roles at Axcet include Director of Employee Benefits and Senior HR Consultant, where she gained extensive experience in HR outsourcing, and employee risk management. Jeanette’s expertise has been recognized through industry and regional publications. She co-authored the article “High-Touch in the Age of High-Tech: How PEOs Can Embrace AI Without Losing Their Humanity” (https://peoinsider.org/articles/high-touch-in-the-age-of-high-tech-how-peos-can-embrace-ai-without-losing-their-humanity/) for PEO Insider (March 2026), alongside Jo McClure, and was featured in Ingram’s Magazine in a Q&A (https://ingrams.com/article/qa-with-jeanette-coleman/) discussing generational change, technology, and workplace culture. These contributions reflect her perspective on balancing innovation with the human side of HR. Jeanette’s leadership reflects her deep commitment to helping businesses thrive through strategic, compliance-driven HR solutions. Through her writing, she shares insights on HR strategy, compliance, and best practices to help employers confidently manage their workforce. Published in: PEO Insider and Ingram's Read more [View all posts →](https://blog.axcethr.com/author/jeanette-coleman) ### Get HR Updates ### Table of Contents #### [Enduring the HR Impacts of COVID-19 ![Enduring the HR Impacts of COVID-19](https://blog.axcethr.com/hubfs/Enduring%20the%20HR%20Impacts%20of%20COVID.png)](https://blog.axcethr.com/enduring-the-hr-impacts-of-covid-19) #### [![Building an Effective Compensation Strategy in Uncertain Times](https://blog.axcethr.com/hubfs/Building%20an%20Effective%20Compensation%20Strategy%20in%20Uncertain%20Times.png) Building an Effective Compensation Strategy in Uncertain Times](https://blog.axcethr.com/building-an-effective-compensation-strategy-in-uncertain-times) ## Let us know what you think... ![AxcetHR Blog](https://blog.axcethr.com/hubfs/AxcetHR2021%20Blog/axcethr_logo_white%20(1).png) - [Why Axcet](https://www.axcethr.com/why-axcet/) - [What We Stand For](https://www.axcethr.com/about-us/what-we-stand-for/) - [Expertise](https://www.axcethr.com/expertise/) - [Employee Benefits](https://www.axcethr.com/services/employee-benefits/) - [Human Resources](https://www.axcethr.com/services/human-resources/) - [Payroll Services](https://www.axcethr.com/services/payroll-and-tax-administration-services/) - [Risk Management](https://www.axcethr.com/services/workers-comp-and-employee-safety-risk-management/) - [Meet the Team](https://www.axcethr.com/about-us/meet-the-team/) - [Subscribe to Latest Resources](https://www.axcethr.com/subscribe-to-the-latest-resources/) - [Resource Library](https://www.axcethr.com/expertise/resource-library/) - [\[ Client Portal \]](https://www.axcethr.com/client-services/) - - - - - Search for: Copyright © 2023 Axcet HR Solutions – Kansas City's PEO Since 1988 | [Privacy Policy](https://www.axcethr.com/privacy-policy/) | [Terms and Conditions](https://www.axcethr.com/terms-conditions/) | [**Join our Team – Careers »**](https://axcethrsolutions.prismhr-hire.com/) 10975 Grandview Drive Suite 200, Corporate Woods Building 27, Overland Park, KS 66210 | Call us: 913-383-2999 *The IRS does not endorse any particular For more information on [certified professional employer organizations](https://www.axcethr.com/why-axcet/certified-peo/), go to [www.irs.gov](https://www.irs.gov).* Remove cookies ![](https://dc.ads.linkedin.com/collect/?pid=43031&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jeanette Coleman, SPHR & SHRM-SCP", "url" : "https://blog.axcethr.com/author/jeanette-coleman" }, "dateModified" : "2026-04-07T16:44:01.183Z", "datePublished" : "2020-07-29T14:30:00.000Z", "headline" : "Applicant Tracking Systems Aren't Just for Large Companies; Learn What They Can Do for SMBs", "image" : [ "https://blog.axcethr.com/hubfs/Applicant%20Tracking%20System%202.png" ], "mainEntityOfPage" : { "@id" : "https://blog.axcethr.com/applicant-tracking-systems-arent-just-for-large-companies-learn-what-they-can-do-for-smbs", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.axcethr.com/hubfs/_logo_axcethr_primary.png" }, "name" : "Axcet HR Solutions" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.axcethr.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Kansas City", "addressRegion" : "MO" }, "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : "5", "ratingValue" : "5", "reviewCount" : "100" }, "areaServed" : { "@type" : "Country", "name" : "United States" }, "award" : [ "IRS Certified Professional Employer Organization (CPEO)", "Award-Winning HR Solutions Provider", "SHRM Certified HR Professionals", "HRCI Certified HR Professionals" ], "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "Customer Service" }, "description" : "Award-winning Professional Employer Organization (PEO) providing comprehensive HR solutions, payroll services, employee benefits, and risk management to small and mid-sized businesses. 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As of November 2019, 99% of top U.S. corporations were using an ATS to streamline hiring efforts. An ATS makes sense for globally-reaching businesses like Starbucks, Nike, Chase Bank and Google, but what about small and mid-sized businesses (SMBs)? Are they relying on the benefits available through ATS software? Many SMBs still subscribe to relatively old school tools such as email, spreadsheets and an occasional text message. If these companies hire five new people a year, they may wonder if an ATS Software-as-a-Solution (SaaS) subscription is worth the ongoing investment. Learn more about applicant tracking systems to see if one might be right for your business. What Are Applicant Tracking Systems? An ATS is a type of software—frequently SaaS with centralized hosting and customer service--that provides hiring managers and recruiting teams with vital tools to allow them to more easily perform the following: Initiate a job search Track the hiring progress Organize the overall process Communicate with the candidates Maintain a historical record of candidates for future reference Thanks to the overwhelming adoption of ATS by Fortune 500 companies, ATSs have become mainstream, offering businesses of all sizes an array of ATS options. Since SMBs may need basic services a few times a year, they may seek out less expensive and free ATS software options. The free or budget-friendly ATS systems may be all that many SMBs need. They typically offer basic components such as application management, job posting capabilities to various websites and a resume database. Further, most of the free or less expensive software programs use a similar interface. Essentially, they serve as a database to help streamline hiring efforts without all the bells, whistles and big price tags of the more expensive and substantial subscription services. An ATS doesn’t just organize applicants—it helps standardize your entire hiring workflow, including creating a more consistent and effective interview process. What Can Applicant Tracking Systems Do for Your SMB? If you are considering investing in an ATS for your company, you may wonder if it is worth it. Even if you choose a budget version, it takes time for your recruiting team to become acquainted with the system and how to get the most value out of it. Regardless of which type of ATS you choose—or how frequently or infrequently your company hires—it offers your hiring team solid benefits. Reach High-Quality and Tech Savvy Candidates Even if you only hire a few new employees a quarter or even a year, you want to hire the best. An ATS platform can help you reach the top candidates where they post, which is everywhere. Serious job seekers post to various job boards, websites and social media platforms that include LinkedIn, Facebook and Twitter. You want to make sure tech-savvy candidates in your industry see your job posts so that you can connect quickly. Improve the Candidate Experience In our fast-paced and high-tech world, it is no surprise that job seekers want a streamlined experience on their end, too. When you consider that 75% of resumes are rejected before they reach the hiring manager, the lack of patience makes sense. Skilled and talented candidates get tired of repeatedly filling out lengthy applications only to get lost in the shuffle. Using an ATS solution, hiring teams filter resumes and applications for meaningful keywords that help move the best candidates to the top of the pile. Even if you do not hire top employees, your response and feedback will leave them with a favorable impression of your organization, which in the age of social media and company reviews, is a worthwhile endeavor. Enhanced Analytics Offer Meaningful Insights Most applicant tracking systems offer analytics and reporting features that help your hiring team or recruiting experts to make important, data-driven decisions regarding specific candidates or your overall recruitment process. A few ways that analytics can help include determining which posting source provides the best-matched candidates for your positions, pulling up talented candidates from previous searches and monitoring the efficiency of your hiring process. Grow Your Business Perhaps your business is on the cusp of taking a leap from small to midsize or from midsize to large corporation. Either way, your organization’s growth will require a talented team to take you there. Your internal team members—including your dedicated HR staff—probably already wear many hats to support your organization, so everyone could use some reinforcements. No matter what your business's status is in terms of budget or growth expectations, an ATS can help you manage the growth of your workforce, providing you with a pipeline of satisfied talent for years to come. Level the Playing Field with Talent Management Support Small and mid-sized businesses don’t need to be left behind in the race for top talent. With the right applicant tracking system and expert HR guidance, you can compete like a large company—without the overhead. Axcet HR Solutions helps SMBs implement smart, scalable hiring strategies that reduce administrative burden and improve hiring outcomes. 👉 Learn more about our Talent Management Consulting Services and see how Axcet can support your hiring success.", "author" : { "@id" : "https://blog.axcethr.com/author/jeanette-coleman#author", "@type" : "Person", "name" : "Jeanette Coleman, SPHR & SHRM-SCP", "url" : "https://blog.axcethr.com/author/jeanette-coleman" }, "dateCreated" : "2020-07-29", "dateModified" : "2026-04-07", "datePublished" : "2020-07-29", "description" : "For Fortune 500 companies, using an applicant tracking system (ATS) is a must. As of November 2019, 99% of top U.S. corporations were using an ATS to streamline hiring efforts. An ATS makes sense for globally-reaching businesses like Starbucks, Nike, Chase Bank and Google, but what about small and mid-sized businesses (SMBs)? 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