--- title: 4 Unique Recruiting Tools for Small Businesses & Start-Ups description: With more jobs available than workers to fill them, employers are frustrated. If you own a small business or a start-up, these 4 recruiting tools can help. image: https://blog.axcethr.com/hubfs/unique-recruiting-tools-for-small-business-_1200-%C3%97-628-px_%20(1)-1.webp --- - [Client Portal](https://www.axcethr.com/client-services/) - [Employee Login](https://www.axcethr.com/client-services/) [![AxcetHR Solutions Blog](https://blog.axcethr.com/hubfs/AxcetHR2021%20Blog/axcethr_logo_white%20(1).png)](https://www.axcethr.com/) - [About Us](https://www.axcethr.com/about-us/) - [Corporate Philantropy](https://www.axcethr.com/about-us/corporate-philanthropy/) - [Meet the Team](https://www.axcethr.com/about-us/meet-the-team/) - [Values and Culture](https://www.axcethr.com/about-us/values-and-culture/) - [Kansas PEO](https://www.axcethr.com/about-us/kansas-peo/) - [Missouri PEO](https://www.axcethr.com/about-us/missouri-peo/) - [Careers](https://axcethrsolutions.prismhr-hire.com/) - [Why Axcet](https://www.axcethr.com/why-axcet/) - [Why Choose Axcet?](https://www.axcethr.com/why-axcet/) - 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[Employee Safety & Risk Management](https://blog.axcethr.com/topic/employee-safety-risk-management) - [Employee Benefits](https://blog.axcethr.com/topic/employee-benefits) - [All about COVID-19 in the Workplace](https://blog.axcethr.com/topic/covid19) - [Kansas & Missouri HR News](https://blog.axcethr.com/topic/kansas-and-missouri-hr-news) - [Kansas City Interest News](https://blog.axcethr.com/topic/kansas-city-interest-news) - [PEO/HRO](https://blog.axcethr.com/topic/peo) - Choose Topic: - [Human Resources](https://blog.axcethr.com/topic/human-resources) - Payroll Administrations - [Employee Safety & Risk Management](https://blog.axcethr.com/topic/employee-safety-risk-management) - [Employee Benefits](https://blog.axcethr.com/topic/employee-benefits) - [PEO](https://blog.axcethr.com/topic/peo) Play Audio 4 Unique Recruiting Tools for Small Businesses & Start-Ups 6:28 # 4 Unique Recruiting Tools for Small Businesses & Start-Ups By [Laura Dowling, SPHR](https://blog.axcethr.com/author/laura-dowling-sphr) on [Jul 12, 2023](https://blog.axcethr.com/4-unique-recruiting-tools-for-small-businesses-start-ups) 4 min read [0 comment(s)](https://blog.axcethr.com/4-unique-recruiting-tools-for-small-businesses-start-ups#comments-listing) Share this: - - - - [whatsapp://send?text=https://blog.axcethr.com/4-unique-recruiting-tools-for-small-businesses-start-ups](whatsapp://send?text=https://blog.axcethr.com/4-unique-recruiting-tools-for-small-businesses-start-ups) - [mailto:?subject=4%20Unique%20Recruiting%20Tools%20for%20Small%20Businesses%20&%20Start-Ups&body=https://blog.axcethr.com/4-unique-recruiting-tools-for-small-businesses-start-ups](mailto:?subject=4%20Unique%20Recruiting%20Tools%20for%20Small%20Businesses%20&%20Start-Ups&body=https://blog.axcethr.com/4-unique-recruiting-tools-for-small-businesses-start-ups) ![unique-recruiting-tools-for-small-business (1)](https://blog.axcethr.com/hs-fs/hubfs/unique-recruiting-tools-for-small-business%20(1).webp?width=1200&height=800&name=unique-recruiting-tools-for-small-business%20(1).webp) [The U.S. Chamber of Commerce](https://www.inc.com/megan-oconnor/jobs-but-not-enough-workers-give-skills-training-a-try.html#:~:text=Recent%20data%20from%20the%20U.S.,rates%22%20and%20difficulty%20retaining%20workers.) recently released a great statistic there are approximately 9.9 million job openings in the U.S., but only 5.8 million unemployed workers. If every unemployed person in the country found a job, we would still have 4.2 million job openings. This reflects what employers have been experiencing for several quarters: the landscape is competitive and the great talent needed to succeed is growing increasingly harder to locate and lockdown.  As a result, employers need to get creative when it comes to their recruiting and talent-sourcing tactics. In this post, I’ll help you address the challenge head-on. Here are four of the top strategies I recommend to small businesses and start-ups looking to invest in their people and grow their core team:  RELATED: [Recruiting Biases: How to Avoid Blind Spots and Make Smart Hiring Decisions >>](https://blog.axcethr.com/recruiting-biases-how-to-avoid-blind-spots-and-make-smart-hiring-decisions)  ## Recruit from Diverse & Inclusive Talent Sources  Recruiting from diverse and inclusive talent sources is not only a fantastic way to access strong candidates, but it also helps you establish your company’s values and employer brand both internally and externally resulting in a larger talent pool to choose from. There are endless ways to direct your job advertisements to diverse and inclusive venues, but if you’re looking for a place to start, consider the following:  - ### Promote in minority groups Use job sites that promote opportunities in minority groups, such as Diversity.com, LGBT. net, Black Career Network, Ability Jobs, the Hispanic Latino Professional Association, The Mom Project, Work Force 50 and Pink Jobs.  - ### Host events Host recruiting events at schools and trade programs with diverse student populations. Many universities, colleges, and trade programs have a diverse talent pool.  - ### Value diversity & inclusion Show that you value diversity and inclusion in your job advertisements. You’re likely already using gender-neutral language in your job descriptions, but that’s just the basics. Comb through your postings for anything that might indicate that you’re looking for a particular kind of applicant. For example, “3 years of experience required,” might imply the exclusion of those with far more experience, garnering applications only from younger candidates. Instead, say “Minimum of 3 years of experience required.”  Pay particular attention to wording that contains unnecessary industry jargon.  RELATED: [8 Benefits of Diversity in the Workplace >>](https://blog.axcethr.com/8-benefits-of-diversity-in-the-workplace)  ## Use Social Media to Attract Candidates  According to LinkedIn, around 86 percent of job seekers use social media in their job search. If you’re not taking advantage of free social media platforms, you’re missing an opportunity to promote your company’s brand and its open positions.  It’s now easier than ever to promote your company’s culture via social media. Note, you can boost your chances of garnering applications by making sure that your company’s profiles are up to date across your platforms. A uniform, attractive presence and strong employer brand go a long way in representing your company’s culture.  Posting across various social media platforms will assist in attracting candidates that you may not have reached if only posting to one platform. [![New call-to-action](https://no-cache.hubspot.com/cta/default/2652187/a9fbd6d3-c0d4-463d-89f0-ffd52965d33d.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/a9fbd6d3-c0d4-463d-89f0-ffd52965d33d) ## Make Sure your Recruitment Process is Fair, Equitable & Compliant  It’s critically important to create a fair and equitable recruitment process and ensure that all interested candidates are given a fair chance. Not only is it the right thing to do, but an equitable recruitment process will also deliver better talent results time and time again. Ask yourself the following questions as you’re vetting and revamping your recruitment strategies:  - ### Is your application process repetitive?  Take the time to look at your process and make sure it is streamlined.  Are you asking for a cover letter, resume and for applicants to enter their job history? Repetition could be losing your candidates.   - ### Are your hiring managers harboring implicit biases?  This may be apparent if a certain hiring manager has brought on a disproportionate number of employees sharing a certain protected trait, such as race, gender or age.  - ### Are your “requirements” really requirements?  One of the quickest ways to unfairly discourage a qualified applicant from applying to an open position is to put a “requirement” in place that you don’t truly need to be fulfilled in the role. For example: is a degree necessary or could a certificate work?  We often discuss fairness and equity as a recruiting strategy, but it’s crucial to point out that ensuring compliance with federal, state, and local laws and regulations is not optional. If you’re looking for a hand with HR Compliance, reach out to [an experienced PEO (Professional Employer Organization).](https://www.axcethr.com/services/human-resources/hr-compliance-specialist/)  RELATED: [Pay Transparency in Job Postings? It Could Be the New Norm >>](https://blog.axcethr.com/pay-transparency-in-job-postings-it-could-be-the-new-norm)  ## Create a Culture That Values Employees  It's no secret that retention and recruitment are inextricably related, but many employers underestimate just how powerful their employees' experience at work can be in the company's efforts to boost their recruitment processes. The Society of Human Resource Management reports that the number one reason a candidate will choose one company over another comes down to the [company's culture](https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/candidates-choose-jobs-company-culture.aspx#:~:text=Job%20seekers%20are%20most%20likely%20to%20choose%20one,acquisition%20professionals%20surveyed%20by%20the%20Korn%20Ferry%20Institute.). Word of mouth is the most natural (and oftentimes, most valuable) way to spread your company's reputation for its strong culture. Solicit feedback from your current employees on how to improve your culture and encourage them to share what they love about the company within their network.  [![how to find and keep top talent when good people are hard to come by](https://no-cache.hubspot.com/cta/default/2652187/daca0166-5803-4474-9cc2-4fa06a97e85d.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/daca0166-5803-4474-9cc2-4fa06a97e85d) ## Axcet HR Solutions: Your Human Resources Partner  Could your company's culture use a refresh, or do you need a hand examining your recruiting processes for compliance with applicable laws and regulations? Strong HR strategies are critical to a company's sustained growth and success, but often, small businesses and start-ups' valuable time and energy are directed elsewhere.  That's where an [HR company](https://www.axcethr.com/services/human-resources/), like Axcet HR Solutions, comes in: We handle employee relations, HR compliance, risk management and much more--so you can focus on growing and scaling your core business.  Interested in learning more about Axcet HR can help? [Schedule a conversation with our experienced experts today.](https://www.axcethr.com/schedule-consultation/) [![Axcet HR Solutions Meet the Team Footer](https://no-cache.hubspot.com/cta/default/2652187/b910adbe-bb44-49ba-950c-d66852b283e0.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/b910adbe-bb44-49ba-950c-d66852b283e0) [![Laura Dowling, SPHR](https://blog.axcethr.com/hs-fs/hubfs/Laura-_DSC4796-Edit-Edit.jpg?width=80&height=80&name=Laura-_DSC4796-Edit-Edit.jpg)](https://blog.axcethr.com/author/laura-dowling-sphr) Written by #### [Laura Dowling, SPHR](https://blog.axcethr.com/author/laura-dowling-sphr) Human Resources Consultant Read more [View all posts →](https://blog.axcethr.com/author/laura-dowling-sphr) ### Get HR Updates ### Table of Contents ### Related Resources - [services Human Resources](https://www.axcethr.com/services/human-resources/) - [services recruitment & retention](https://www.axcethr.com/services/human-resources/recruitment-and-retention/) #### [Manufacturing Safety: Identifying Hazards & Reducing Injuries ![manufacturing safety](https://blog.axcethr.com/hubfs/manufacturing-safety-_1200-%C3%97-628-px_-_1_%20(1).webp)](https://blog.axcethr.com/manufacturing-safety-identifying-hazards-reducing-injuries) #### [![how to write a job posting](https://blog.axcethr.com/hubfs/how-to-write-a-job-posting-_1200-%C3%97-628-px_%20(1).webp) How to Write a Job Posting: 4 Expert Tips](https://blog.axcethr.com/how-to-write-a-job-posting-4-expert-tips) ## Let us know what you think... ![AxcetHR Blog](https://blog.axcethr.com/hubfs/AxcetHR2021%20Blog/axcethr_logo_white%20(1).png) - [Why Axcet](https://www.axcethr.com/why-axcet/) - [What We Stand For](https://www.axcethr.com/about-us/what-we-stand-for/) - [Expertise](https://www.axcethr.com/expertise/) - [Employee Benefits](https://www.axcethr.com/services/employee-benefits/) - [Human Resources](https://www.axcethr.com/services/human-resources/) - [Payroll Services](https://www.axcethr.com/services/payroll-and-tax-administration-services/) - [Risk Management](https://www.axcethr.com/services/workers-comp-and-employee-safety-risk-management/) - [Meet the Team](https://www.axcethr.com/about-us/meet-the-team/) - [Subscribe to Latest Resources](https://www.axcethr.com/subscribe-to-the-latest-resources/) - [Resource Library](https://www.axcethr.com/expertise/resource-library/) - [\[ Client Portal \]](https://www.axcethr.com/client-services/) - - - - - Search for: Copyright © 2023 Axcet HR Solutions – Kansas City's PEO Since 1988 | [Privacy Policy](https://www.axcethr.com/privacy-policy/) | [Terms and Conditions](https://www.axcethr.com/terms-conditions/) | [**Join our Team – Careers »**](https://axcethrsolutions.prismhr-hire.com/) 10975 Grandview Drive Suite 200, Corporate Woods Building 27, Overland Park, KS 66210 | Call us: 913-383-2999 *The IRS does not endorse any particular For more information on [certified professional employer organizations](https://www.axcethr.com/why-axcet/certified-peo/), go to [www.irs.gov](https://www.irs.gov).* Remove cookies ![](https://dc.ads.linkedin.com/collect/?pid=43031&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Laura Dowling, SPHR", "url" : "https://blog.axcethr.com/author/laura-dowling-sphr" }, "dateModified" : "2024-06-24T14:30:12.309Z", "datePublished" : "2023-07-12T19:27:19.000Z", "headline" : "4 Unique Recruiting Tools for Small Businesses & Start-Ups", "image" : [ "https://blog.axcethr.com/hubfs/unique-recruiting-tools-for-small-business-_1200-%C3%97-628-px_%20(1)-1.webp" ], "mainEntityOfPage" : { "@id" : "https://blog.axcethr.com/4-unique-recruiting-tools-for-small-businesses-start-ups", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.axcethr.com/hubfs/_logo_axcethr_primary.png" }, "name" : "Axcet HR Solutions" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.axcethr.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Kansas City", "addressRegion" : "MO" }, "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : "5", "ratingValue" : "5", "reviewCount" : "100" }, "areaServed" : { "@type" : "Country", "name" : "United States" }, "award" : [ "IRS Certified Professional Employer Organization (CPEO)", "Award-Winning HR Solutions Provider", "SHRM Certified HR Professionals", "HRCI Certified HR Professionals" ], "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "Customer Service" }, "description" : "Award-winning Professional Employer Organization (PEO) providing comprehensive HR solutions, payroll services, employee benefits, and risk management to small and mid-sized businesses. 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If every unemployed person in the country found a job, we would still have 4.2 million job openings. This reflects what employers have been experiencing for several quarters: the landscape is competitive and the great talent needed to succeed is growing increasingly harder to locate and lockdown. As a result, employers need to get creative when it comes to their recruiting and talent-sourcing tactics. In this post, I’ll help you address the challenge head-on. Here are four of the top strategies I recommend to small businesses and start-ups looking to invest in their people and grow their core team: RELATED: Recruiting Biases: How to Avoid Blind Spots and Make Smart Hiring Decisions >> Recruit from Diverse & Inclusive Talent Sources Recruiting from diverse and inclusive talent sources is not only a fantastic way to access strong candidates, but it also helps you establish your company’s values and employer brand both internally and externally resulting in a larger talent pool to choose from. There are endless ways to direct your job advertisements to diverse and inclusive venues, but if you’re looking for a place to start, consider the following: Promote in minority groups Use job sites that promote opportunities in minority groups, such as Diversity.com, LGBT. net, Black Career Network, Ability Jobs, the Hispanic Latino Professional Association, The Mom Project, Work Force 50 and Pink Jobs. Host events Host recruiting events at schools and trade programs with diverse student populations. Many universities, colleges, and trade programs have a diverse talent pool. Value diversity & inclusion Show that you value diversity and inclusion in your job advertisements. You’re likely already using gender-neutral language in your job descriptions, but that’s just the basics. Comb through your postings for anything that might indicate that you’re looking for a particular kind of applicant. For example, “3 years of experience required,” might imply the exclusion of those with far more experience, garnering applications only from younger candidates. Instead, say “Minimum of 3 years of experience required.” Pay particular attention to wording that contains unnecessary industry jargon. RELATED: 8 Benefits of Diversity in the Workplace >> Use Social Media to Attract Candidates According to LinkedIn, around 86 percent of job seekers use social media in their job search. If you’re not taking advantage of free social media platforms, you’re missing an opportunity to promote your company’s brand and its open positions. It’s now easier than ever to promote your company’s culture via social media. Note, you can boost your chances of garnering applications by making sure that your company’s profiles are up to date across your platforms. A uniform, attractive presence and strong employer brand go a long way in representing your company’s culture. Posting across various social media platforms will assist in attracting candidates that you may not have reached if only posting to one platform. Make Sure your Recruitment Process is Fair, Equitable & Compliant It’s critically important to create a fair and equitable recruitment process and ensure that all interested candidates are given a fair chance. Not only is it the right thing to do, but an equitable recruitment process will also deliver better talent results time and time again. Ask yourself the following questions as you’re vetting and revamping your recruitment strategies: Is your application process repetitive? Take the time to look at your process and make sure it is streamlined. Are you asking for a cover letter, resume and for applicants to enter their job history? Repetition could be losing your candidates. Are your hiring managers harboring implicit biases? This may be apparent if a certain hiring manager has brought on a disproportionate number of employees sharing a certain protected trait, such as race, gender or age. Are your “requirements” really requirements? One of the quickest ways to unfairly discourage a qualified applicant from applying to an open position is to put a “requirement” in place that you don’t truly need to be fulfilled in the role. For example: is a degree necessary or could a certificate work? We often discuss fairness and equity as a recruiting strategy, but it’s crucial to point out that ensuring compliance with federal, state, and local laws and regulations is not optional. If you’re looking for a hand with HR Compliance, reach out to an experienced PEO (Professional Employer Organization). RELATED: Pay Transparency in Job Postings? It Could Be the New Norm >> Create a Culture That Values Employees It's no secret that retention and recruitment are inextricably related, but many employers underestimate just how powerful their employees' experience at work can be in the company's efforts to boost their recruitment processes. The Society of Human Resource Management reports that the number one reason a candidate will choose one company over another comes down to the company's culture. Word of mouth is the most natural (and oftentimes, most valuable) way to spread your company's reputation for its strong culture. Solicit feedback from your current employees on how to improve your culture and encourage them to share what they love about the company within their network. Axcet HR Solutions: Your Human Resources Partner Could your company's culture use a refresh, or do you need a hand examining your recruiting processes for compliance with applicable laws and regulations? Strong HR strategies are critical to a company's sustained growth and success, but often, small businesses and start-ups' valuable time and energy are directed elsewhere. That's where an HR company, like Axcet HR Solutions, comes in: We handle employee relations, HR compliance, risk management and much more--so you can focus on growing and scaling your core business. Interested in learning more about Axcet HR can help? Schedule a conversation with our experienced experts today.", "author" : { "@id" : "https://blog.axcethr.com/author/laura-dowling-sphr#author", "@type" : "Person", "name" : "Laura Dowling, SPHR", "url" : "https://blog.axcethr.com/author/laura-dowling-sphr" }, "dateCreated" : "2023-07-12", "dateModified" : "2024-06-24", "datePublished" : "2023-07-12", "description" : "The U.S. Chamber of Commerce recently released a great statistic there are approximately 9.9 million job openings in the U.S., but only 5.8 million unemployed workers. If every unemployed person in the country found a job, we would still have 4.2 million job openings. 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