--- title: How to Use the Right Benefits to Attract Talent and Inspire Employee Loyalty and Productivity description: With some businesses having employees from five generations employed, a customizable benefits plan that aligns with the needs of each generation is a must. image: https://blog.axcethr.com/hubfs/Stock%20images/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg --- - [Client Portal](https://www.axcethr.com/client-services/) - [Employee Login](https://www.axcethr.com/client-services/) [![AxcetHR Solutions Blog](https://blog.axcethr.com/hubfs/AxcetHR2021%20Blog/axcethr_logo_white%20(1).png)](https://www.axcethr.com/) - [About Us](https://www.axcethr.com/about-us/) - [Corporate Philantropy](https://www.axcethr.com/about-us/corporate-philanthropy/) - [Meet the Team](https://www.axcethr.com/about-us/meet-the-team/) - [Values and Culture](https://www.axcethr.com/about-us/values-and-culture/) - 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[Human Resources](https://blog.axcethr.com/topic/human-resources) - [Payroll Administration](https://blog.axcethr.com/topic/payroll-administration) - [Employee Safety & Risk Management](https://blog.axcethr.com/topic/employee-safety-risk-management) - [Employee Benefits](https://blog.axcethr.com/topic/employee-benefits) - [All about COVID-19 in the Workplace](https://blog.axcethr.com/topic/covid19) - [Kansas & Missouri HR News](https://blog.axcethr.com/topic/kansas-and-missouri-hr-news) - [Kansas City Interest News](https://blog.axcethr.com/topic/kansas-city-interest-news) - [PEO/HRO](https://blog.axcethr.com/topic/peo) - Choose Topic: - [Human Resources](https://blog.axcethr.com/topic/human-resources) - Payroll Administrations - [Employee Safety & Risk Management](https://blog.axcethr.com/topic/employee-safety-risk-management) - [Employee Benefits](https://blog.axcethr.com/topic/employee-benefits) - [PEO](https://blog.axcethr.com/topic/peo) # How to Use the Right Benefits to Attract Talent and Inspire Employee Loyalty and Productivity By [Jeanette Coleman, SPHR & SHRM-SCP](https://blog.axcethr.com/author/jeanette-coleman) on [May 18, 2018](https://blog.axcethr.com/how-to-use-the-right-benefits-to-attract-talent-and-inspire-employee-loyalty-and-productivity) 3 min read [0 comment(s)](https://blog.axcethr.com/how-to-use-the-right-benefits-to-attract-talent-and-inspire-employee-loyalty-and-productivity#comments-listing) Share this: - - - - [whatsapp://send?text=https://blog.axcethr.com/how-to-use-the-right-benefits-to-attract-talent-and-inspire-employee-loyalty-and-productivity](whatsapp://send?text=https://blog.axcethr.com/how-to-use-the-right-benefits-to-attract-talent-and-inspire-employee-loyalty-and-productivity) - [mailto:?subject=How%20to%20Use%20the%20Right%20Benefits%20to%20Attract%20Talent%20and%20Inspire%20Employee%20Loyalty%20and%20Productivity&body=https://blog.axcethr.com/how-to-use-the-right-benefits-to-attract-talent-and-inspire-employee-loyalty-and-productivity](mailto:?subject=How%20to%20Use%20the%20Right%20Benefits%20to%20Attract%20Talent%20and%20Inspire%20Employee%20Loyalty%20and%20Productivity&body=https://blog.axcethr.com/how-to-use-the-right-benefits-to-attract-talent-and-inspire-employee-loyalty-and-productivity) ![How to Use the Right Benefits to Attract Talent and Inspire Employee Loyalty and Productivity](https://blog.axcethr.com/hs-fs/hubfs/Stock%20images/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg?width=1000&name=Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg) In a tight labor market, it can be difficult for small businesses to attract and retain top talent. Offering the right employee benefits is key to standing out in the recruiting world and inspires loyalty and productivity among existing team members. Benefits are critical not only to employees, but also to businesses. For employees, health care and other benefits provide peace of mind and financial stability. For companies, employee benefits are strong recruiting tools that drive loyalty and underscore the value the business places on its people. Unfortunately, there is no “one size fits all” approach to selecting benefits and every age group has different needs. While in the past, the workforce may have been comprised of three or four generations, some businesses may have as many as five generations employed at the same time, making benefits an even trickier issue for business owners. To complicate matters even more, benefits need to grow and change with employees. According to the 12th annual U.S. Employee Benefits Trends study from MetLife, 80 percent of respondents say they want benefits that meet and address their evolving needs as they age. For example, as was previously believed younger Millennial employees would consistently seek out the least expensive health plans available. Whether they had student loans or thought they were young and invincible, they didn’t seem to embrace healthcare consumerism...until now. A recent study by Benefit Focus found HSA participation among Millennials jumped to 76 percent during 2018 - a 40 percent increase from the previous year! Additionally, Millennial HSA contributions also increased between 13-15 percent. Understanding the needs of each group and demographic in the workplace is the key to developing benefits strategies that will meet everyone’s goals. Achieving this objective also will support the company in recruiting and retaining high-caliber talent. [![Right Mix of Medical Plans](https://no-cache.hubspot.com/cta/default/2652187/a0d43fc3-ab0a-45a5-86b2-94dcfd860fed.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/a0d43fc3-ab0a-45a5-86b2-94dcfd860fed) To best meet the needs of all employees, employers should consider doing the following: - Offer a wide array of insurance/health care benefits options. - Allow employees to choose the options that best fit their personal situations. - Provide experts, who can explain the benefits to employees in clear, understandable language. These resource people should be available on an ongoing basis to answer questions or help employees adjust their benefits if their life situations change. - Make it easy to enroll and manage their benefits online. Unfortunately, small to mid-sized business may not have the resources available to do all of this. A professional employer organization (PEO) may become your new best friend and your employees’. One Axcet HR Solutions client underscored the importance of benefits and how we were able to help. “Thanks to Axcet HR Solutions, we now have the ability to provide a great benefits/HR package to potential employees and it allows us to compete in the marketplace for great talent,” explained Don J., vice president for an award-winning Kansas City company with expertise designing trade show booths, corporate displays and museum exhibits. Here’s how a PEO can help: - Give employers access to an array of benefits they could never have afforded on their own. - Clearly explain each available benefit and help employees choose those that best fit their individualized needs. - Provide trained, certified professionals who are available to answer questions – not just at enrollment time, but all year long. - Keep the enrollment process on track and on deadline with little time required of the company’s owners and managers. - Simplify the benefits enrollment process for employers and employees by offering online enrollment. Over the long term, employees also can manage their accounts online, including reviewing and making changes as needed.  **[![PEO Health Insurance & Employee Benefits](https://no-cache.hubspot.com/cta/default/2652187/interactive-184585319203.png)](https://blog.axcethr.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIHz14PBM0T8INCNO5bnZMQ6ikWuqEpL1v9XF0HljDT6a3RTEA1Wi56j0p0bNUMBPF1gXKiJnyZoT%2Bt0knbTbwpBDac6bj6Rohs%2FqrbR%2FiN%2Fm0kKMaAZl5uKyc9A3ezpqS9r9zYp%2Bk5%2Fq80N2aBHUjyq%2BFM0JsIFMtnVTRAqScuhHDI2QoURZB3db5mLFjAUHJasNdnxzhrh96NOQzsyA1zaO6i8hQ18LfJ13LoIaqmqhktoUYelwRZx1cfyAyMM9knQ1%2FZykiYO0OboHF0QpAqFZJWdH%2BSEPNQg47ylluFyg%3D%3D&webInteractiveContentId=184585319203&portalId=2652187)** **Offer the Benefits Employees Want Today** The right benefits package does more than attract talent—it builds loyalty, boosts morale, and drives long-term productivity. Axcet HR Solutions helps small and mid-sized businesses design and deliver competitive, cost-effective benefits that meet employee expectations and support organizational goals. [👉 Discover how Axcet’s Employee Benefits Services can give your business a powerful edge in today’s competitive talent market.](https://www.axcethr.com/services/employee-benefits/employee-benefits-details/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/2652187/7e16d9f2-75c0-482f-ae6d-407aba0aa50a.png)](https://cta-redirect.hubspot.com/cta/redirect/2652187/7e16d9f2-75c0-482f-ae6d-407aba0aa50a) [![Jeanette Coleman, SPHR & SHRM-SCP](https://blog.axcethr.com/hs-fs/hubfs/Jeanette-04.jpg?width=80&height=80&name=Jeanette-04.jpg)](https://blog.axcethr.com/author/jeanette-coleman) Written by #### [Jeanette Coleman, SPHR & SHRM-SCP](https://blog.axcethr.com/author/jeanette-coleman) Jeanette Coleman, SPHR, SHRM-SCP, is the Director of Human Resources at Axcet HR Solutions, where she has contributed her expertise for over 21 years. As a leader in the HR industry, she holds advanced certifications as a Senior Professional in Human Resources (SPHR) and SHRM-Senior Certified Professional (SHRM-SCP). Jeanette oversees HR strategy and operations, ensuring Axcet delivers exceptional HR services that help small and mid-sized businesses stay compliant and grow. With a Master’s degree in Human Resource Management from Keller Graduate School and a Bachelor of Science in Business Administration from Kansas State University, Jeanette is well-equipped to lead and support clients in navigating complex HR challenges. Throughout her 15-year tenure as Director of Human Resources, she has been instrumental in positioning Axcet as the Midwest’s largest and premier Professional Employer Organization (PEO). Her previous roles at Axcet include Director of Employee Benefits and Senior HR Consultant, where she gained extensive experience in HR outsourcing, and employee risk management. Jeanette’s expertise has been recognized through industry and regional publications. She co-authored the article “High-Touch in the Age of High-Tech: How PEOs Can Embrace AI Without Losing Their Humanity” (https://peoinsider.org/articles/high-touch-in-the-age-of-high-tech-how-peos-can-embrace-ai-without-losing-their-humanity/) for PEO Insider (March 2026), alongside Jo McClure, and was featured in Ingram’s Magazine in a Q&A (https://ingrams.com/article/qa-with-jeanette-coleman/) discussing generational change, technology, and workplace culture. These contributions reflect her perspective on balancing innovation with the human side of HR. Jeanette’s leadership reflects her deep commitment to helping businesses thrive through strategic, compliance-driven HR solutions. Through her writing, she shares insights on HR strategy, compliance, and best practices to help employers confidently manage their workforce. Published in: PEO Insider and Ingram's Read more [View all posts →](https://blog.axcethr.com/author/jeanette-coleman) ### Get HR Updates ### Table of Contents #### [Reminder: EEO-1 Employer Information Report Filing Deadline is June 1 ![Reminder: EEO-1 Employer Information Report Filing Deadline is June 1](https://blog.axcethr.com/hubfs/Stock%20images/Businesswoman%20working%20on%20her%20computer%20in%20the%20office.jpeg)](https://blog.axcethr.com/reminder-eeo-1-employer-information-report-filing-deadline-is-june-1) #### [![How a Workplace Violence Prevention Policy Can Help Your Small to Mid-Sized Business](https://blog.axcethr.com/hubfs/Stock%20images/Director%20bullying%20his%20young%20attractive%20employee%20in%20the%20office-1.jpeg) How a Workplace Violence Prevention Policy Can Help Your Small to Mid-Sized Business](https://blog.axcethr.com/how-a-workplace-violence-prevention-policy-can-help-your-small-to-mid-sized-business) ## Let us know what you think... ![AxcetHR Blog](https://blog.axcethr.com/hubfs/AxcetHR2021%20Blog/axcethr_logo_white%20(1).png) - [Why Axcet](https://www.axcethr.com/why-axcet/) - [What We Stand For](https://www.axcethr.com/about-us/what-we-stand-for/) - [Expertise](https://www.axcethr.com/expertise/) - [Employee Benefits](https://www.axcethr.com/services/employee-benefits/) - [Human Resources](https://www.axcethr.com/services/human-resources/) - [Payroll Services](https://www.axcethr.com/services/payroll-and-tax-administration-services/) - [Risk Management](https://www.axcethr.com/services/workers-comp-and-employee-safety-risk-management/) - [Meet the Team](https://www.axcethr.com/about-us/meet-the-team/) - [Subscribe to Latest Resources](https://www.axcethr.com/subscribe-to-the-latest-resources/) - [Resource Library](https://www.axcethr.com/expertise/resource-library/) - [\[ Client Portal \]](https://www.axcethr.com/client-services/) - - - - - Search for: Copyright © 2023 Axcet HR Solutions – Kansas City's PEO Since 1988 | [Privacy Policy](https://www.axcethr.com/privacy-policy/) | [Terms and Conditions](https://www.axcethr.com/terms-conditions/) | [**Join our Team – Careers »**](https://axcethrsolutions.prismhr-hire.com/) 10975 Grandview Drive Suite 200, Corporate Woods Building 27, Overland Park, KS 66210 | Call us: 913-383-2999 *The IRS does not endorse any particular For more information on [certified professional employer organizations](https://www.axcethr.com/why-axcet/certified-peo/), go to [www.irs.gov](https://www.irs.gov).* Remove cookies ![](https://dc.ads.linkedin.com/collect/?pid=43031&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jeanette Coleman, SPHR & SHRM-SCP", "url" : "https://blog.axcethr.com/author/jeanette-coleman" }, "dateModified" : "2025-05-02T20:29:19.212Z", "datePublished" : "2018-05-18T12:00:00.000Z", "headline" : "How to Use the Right Benefits to Attract Talent and Inspire Employee Loyalty and Productivity", "image" : [ "https://blog.axcethr.com/hubfs/Stock%20images/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg" ], "mainEntityOfPage" : { "@id" : "https://blog.axcethr.com/how-to-use-the-right-benefits-to-attract-talent-and-inspire-employee-loyalty-and-productivity", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.axcethr.com/hubfs/_logo_axcethr_primary.png" }, "name" : "Axcet HR Solutions" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.axcethr.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "US", "addressLocality" : "Kansas City", "addressRegion" : "MO" }, "aggregateRating" : { "@type" : "AggregateRating", "bestRating" : "5", "ratingValue" : "5", "reviewCount" : "100" }, "areaServed" : { "@type" : "Country", "name" : "United States" }, "award" : [ "IRS Certified Professional Employer Organization (CPEO)", "Award-Winning HR Solutions Provider", "SHRM Certified HR Professionals", "HRCI Certified HR Professionals" ], "contactPoint" : { "@type" : "ContactPoint", "areaServed" : "US", "availableLanguage" : "English", "contactType" : "Customer Service" }, "description" : "Award-winning Professional Employer Organization (PEO) providing comprehensive HR solutions, payroll services, employee benefits, and risk management to small and mid-sized businesses. 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Offering the right employee benefits is key to standing out in the recruiting world and inspires loyalty and productivity among existing team members. Benefits are critical not only to employees, but also to businesses. For employees, health care and other benefits provide peace of mind and financial stability. For companies, employee benefits are strong recruiting tools that drive loyalty and underscore the value the business places on its people. Unfortunately, there is no “one size fits all” approach to selecting benefits and every age group has different needs. While in the past, the workforce may have been comprised of three or four generations, some businesses may have as many as five generations employed at the same time, making benefits an even trickier issue for business owners. To complicate matters even more, benefits need to grow and change with employees. According to the 12th annual U.S. Employee Benefits Trends study from MetLife, 80 percent of respondents say they want benefits that meet and address their evolving needs as they age. For example, as was previously believed younger Millennial employees would consistently seek out the least expensive health plans available. Whether they had student loans or thought they were young and invincible, they didn’t seem to embrace healthcare consumerism...until now. A recent study by Benefit Focus found HSA participation among Millennials jumped to 76 percent during 2018 - a 40 percent increase from the previous year! Additionally, Millennial HSA contributions also increased between 13-15 percent. Understanding the needs of each group and demographic in the workplace is the key to developing benefits strategies that will meet everyone’s goals. Achieving this objective also will support the company in recruiting and retaining high-caliber talent. To best meet the needs of all employees, employers should consider doing the following: Offer a wide array of insurance/health care benefits options. Allow employees to choose the options that best fit their personal situations. Provide experts, who can explain the benefits to employees in clear, understandable language. These resource people should be available on an ongoing basis to answer questions or help employees adjust their benefits if their life situations change. Make it easy to enroll and manage their benefits online. Unfortunately, small to mid-sized business may not have the resources available to do all of this. A professional employer organization (PEO) may become your new best friend and your employees’. One Axcet HR Solutions client underscored the importance of benefits and how we were able to help. “Thanks to Axcet HR Solutions, we now have the ability to provide a great benefits/HR package to potential employees and it allows us to compete in the marketplace for great talent,” explained Don J., vice president for an award-winning Kansas City company with expertise designing trade show booths, corporate displays and museum exhibits. Here’s how a PEO can help: Give employers access to an array of benefits they could never have afforded on their own. Clearly explain each available benefit and help employees choose those that best fit their individualized needs. Provide trained, certified professionals who are available to answer questions – not just at enrollment time, but all year long. Keep the enrollment process on track and on deadline with little time required of the company’s owners and managers. Simplify the benefits enrollment process for employers and employees by offering online enrollment. Over the long term, employees also can manage their accounts online, including reviewing and making changes as needed. Offer the Benefits Employees Want Today The right benefits package does more than attract talent—it builds loyalty, boosts morale, and drives long-term productivity. Axcet HR Solutions helps small and mid-sized businesses design and deliver competitive, cost-effective benefits that meet employee expectations and support organizational goals. 👉 Discover how Axcet’s Employee Benefits Services can give your business a powerful edge in today’s competitive talent market.", "author" : { "@id" : "https://blog.axcethr.com/author/jeanette-coleman#author", "@type" : "Person", "name" : "Jeanette Coleman, SPHR & SHRM-SCP", "url" : "https://blog.axcethr.com/author/jeanette-coleman" }, "dateCreated" : "2018-05-18", "dateModified" : "2025-05-02", "datePublished" : "2018-05-18", "description" : "In a tight labor market, it can be difficult for small businesses to attract and retain top talent. Offering the right employee benefits is key to standing out in the recruiting world and inspires loyalty and productivity among existing team members. Benefits are critical not only to employees, but also to businesses. 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