Company Culture: Ingram's Features Axcet's Jeanette Coleman
3:35

How Small Businesses Can Build a Stronger Company Culture in 2025

By Gerald Diddle on Jun 05, 2025
3 min read 0 comment(s)

Share this:

Axcet's Jeanette Coleman, who was featured in Ingram's Magazine, discusses corporate culture trends in 2025.

In 2025, company culture is more than a buzzword. It’s a business strategy.

As today’s workforce evolves, so do employee expectations—and small to mid-sized businesses are feeling the pressure to keep up. Culture isn’t just about perks or personality anymore. It’s about values, flexibility and connection.

In a recent interview with Ingram’s Magazine, Jeanette Coleman, SPHR, SHRM-SCP, and Director of Human Resources at Axcet HR Solutions, shared timely insights into how workplace culture is shifting—and what leaders can do to respond. With a master’s degree in Human Resource Management and more than 25 years of experience in HR—including over two decades at Axcet—Jeanette has guided countless small and mid-sized businesses through organizational change, culture development and workforce challenges.

What Culture Means in 2025

Culture is care. One of the most important trends in 2025 is a renewed focus on showing employees they matter. 

That means competitive pay and solid health benefits, yes—but also meaningful recognition, mental health support, flexibility and opportunities for growth. Even small actions, like celebrating employee wins or applying onboarding principles to promotions, can make a big impact.

how to create a positive culture that drives performance

Why Generational Awareness Matters

The workplace is more multigenerational than ever. As Baby Boomers retire and Gen Z enters the workforce, companies are seeing a wide range of communication styles, values and expectations. 

Younger employees tend to crave feedback, inclusion and purpose. Older generations often bring stability and leadership experience. 

Coleman emphasizes the need to create a culture that works for everyone—not just one generation—by building in flexibility, mentorship and regular feedback.

RELATED: How to Use Business Core Values to Determine Culture >>

How Technology Can Help or Hurt

Technology is another force reshaping culture. Whether it’s AI, automation or remote collaboration tools, new tech can either enhance connection or create distance. The difference depends on how it’s rolled out. 

Employees need transparency and training to feel empowered, not micromanaged. That means leaders must communicate clearly and lead with empathy, especially during times of change.

RELATED: Respect in the Workplace - The Culture Shift That Pays Off >>

Want More Culture Insights?

Coleman’s full Q&A in Ingram’s Magazine dives deeper into the warning signs of cultural breakdown, strategies for making meaningful change and what it takes to build a workplace culture that truly supports every generation.

Read the full article on Ingram’s Magazine >>

Ready to Strengthen Your Company Culture?

Whether you need help navigating generational differences, rolling out new tech or designing better benefits, Axcet can help. Our certified HR consultants partner with small and mid-sized businesses to build cultures that attract talent and drive results. Schedule a consultation >>

About Axcet HR Solutions

Axcet HR Solutions is a Kansas City-based, IRS-certified professional employer organization (PEO) serving small and mid-sized businesses across the country. Since 1988, Axcet has provided expert HR, payroll, benefits and risk management solutions that help employers build thriving teams and grow with confidence.

About Ingram’s Magazine

Ingram’s Magazine is Kansas City’s premier business publication, delivering news, insights and analysis on regional economic trends, leadership and innovation. For more than four decades, Ingram’s has featured top executives and emerging voices shaping the future of business in the Midwest.

New call-to-action

Written by

Gerald Diddle

Jerry Diddle is the Founder and President of Axcet HR Solutions and a pioneer in the Professional Employer Organization (PEO) industry. Since launching Axcet in 1988, Jerry has been dedicated to helping small and mid-sized businesses simplify HR, reduce risk, and focus on growth through a comprehensive, high-touch service model.

At a time when the PEO concept was still emerging, Jerry recognized its potential to transform how businesses manage their people. He built Axcet on a relationship-driven approach—one that emphasizes responsiveness, personalized support, and long-term client partnerships. That philosophy continues to shape the company today, guiding its commitment to delivering practical HR solutions with a human touch.

Jerry's leadership has helped establish Axcet as a trusted partner for businesses across Kansas and Missouri, offering expertise in human resources, payroll administration, employee benefits, workers' compensation, and workplace safety. His focus on service excellence and continuous improvement has played a key role in building a strong, experienced team dedicated to supporting clients at every stage of growth.

Originally from Washington, D.C., Jerry is a graduate of the University of Maryland and brought his entrepreneurial experience to Kansas City, where he saw an opportunity to introduce a better way for businesses to manage HR. Through his writing, Jerry shares insights on the evolving role of PEOs in supporting today's employers.

Get HR Updates

Table of Contents

Related Resources

Can You Change Health Insurance Mid-Year? Yes—Here’s How

Jeanette Coleman, Director of HR for Axcet, answers this FAQ - Can you change health insurance mid year at your small business
Axcet HR Solutions team of experts discusses the cost of delaying offering better employee benefits

Why Delaying Better Employee Benefits Packages Can Cost You Big

Let us know what you think...